Projects
In 2004 42 Entertainment produced I Love Bees, the prequel to the Xbox game Halo 2. Other projects followed in 2005, such as (client in parentheses) Hex 168 (Microsoft Gaming Studios/Xbox 360), MSN Found (Windows Live Search) and Last Call Poker (Activision’s GUN). In 2006, the company created Dead Man’s Tale, an interactive game for Windows Messenger and Disney’s Pirates of the Caribbean.
In 2007, 42 Entertainment created The Vanishing Point for Windows Vista, which offered a sub-orbital trip to space as a grand prize. The company was also behind Year Zero, which had them working with Trent Reznor to build out a world for the Nine Inch Nails album Year Zero. The Year Zero game was hailed by Rolling Stone as "the most innovative promotion scheme since the leaked sex tape." Although Reznor insisted that the game was an extension of the album rather than a marketing attempt, it nonetheless was awarded a Cyber Grand Prix for digital marketing at the 2008 Cannes Lions.
Starting in 2008, projects from 42 Entertainment include Stop the International (Columbia Tri-Star), If Looks Could Kill (Burrell/Toyota Camry), Bizarro is Here (Six Flags), Project Abraham (SCEA's Resistance 2), and Why So Serious?, an alternate reality game for the Warner Bros. movie The Dark Knight. In 2009, 42 Entertainment started the Flynn Lives Campaign for the Disney film Tron: Legacy.
Read more about this topic: 42 Entertainment
Famous quotes containing the word projects:
“But look what we have built ... low-income projects that become worse centers of delinquency, vandalism and general social hopelessness than the slums they were supposed to replace.... Cultural centers that are unable to support a good bookstore. Civic centers that are avoided by everyone but bums.... Promenades that go from no place to nowhere and have no promenaders. Expressways that eviscerate great cities. This is not the rebuilding of cities. This is the sacking of cities.”
—Jane Jacobs (b. 1916)
“One of the things that is most striking about the young generation is that they never talk about their own futures, there are no futures for this generation, not any of them and so naturally they never think of them. It is very striking, they do not live in the present they just live, as well as they can, and they do not plan. It is extraordinary that whole populations have no projects for a future, none at all.”
—Gertrude Stein (1874–1946)