Music Video
A video for the song was shot in Joshua Tree and directed by Paul Minor, whose previous music promo work included "Starlight" by Muse. After a number of images were placed on photo-sharing website Flickr, the video in its entirety was added to iFilm on September 26, 2007, a full three months after the single's European release. The video itself is a trailer for a fake movie entitled "3s & 7s" and is shot in a similar style to the exploitation films of the '60s and the 2007 film Grindhouse. Two versions of the video exist. The first version of the video contained full-frontal nudity. This version was then re-edited to remove all nudity, and the first version was then replaced with version two.
| Chart (2007) | Peak position |
|---|---|
| UK Rock Singles Chart | 1 |
| UK Singles Chart | 19 |
| US Modern Rock | 25 |
| Irish Singles Chart | 36 |
| Eurochart Hot 100 Singles | 86 |
Read more about this topic: 3's & 7's
Famous quotes containing the words music and/or video:
“Music is either sacred or secular. The sacred agrees with its dignity, and here has its greatest effect on life, an effect that remains the same through all ages and epochs. Secular music should be cheerful throughout.”
—Johann Wolfgang Von Goethe (1749–1832)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)