Background and Release
The song was written by Sergio Galoyan, Martin Kierszenbaum, Ivan Shapovalov and Valeriy Polienko, while production was handled by Kierzszenbaum and Robert Orton. The song was served as the album's third single off the studio by Interscope Records and Universal Music Russia in June 2003.
"30 Minutes" was not originally the choice for the group's third single. Interscope Records penned the group's "Show Me Love" as the album's third single, however after short notice, the song was dropped for unknown reasons. A music video for "Show Me Love" was released in Poland only, along with a CD Single and was sent to radio stations in that country. The song was only served as a Promo CD Single in Europe, holding three tracks. These being the album version, a remix and the music video.
Read more about this topic: 30 Minutes
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