Sponsor
The clothing company Under Armour sponsored the event for the third consecutive year. The company also provided apparel for the game.
Read more about this topic: 2009 Senior Bowl
Famous quotes containing the word sponsor:
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)