2008 World Series - Broadcasting

Broadcasting

The games were televised on Fox in the United States with Joe Buck and Tim McCarver (himself a former Phillies broadcaster) as booth announcers and Chris Myers and Ken Rosenthal as field reporters. Jeanne Zelasko hosted the pre-game and post-game show with Kevin Kennedy and Mark Grace (Games 1, 2) or Eric Karros (Games 3, 4, 5). Fox Sports en Español did the simulcast of the Series in Spanish-language with Ángel Torres, Miguel Morales and Cos Villa behind the microphones. Fox's broadcasts were also streamed online at MLB.com.

On radio, the Series was broadcast nationally by ESPN Radio with Jon Miller and Joe Morgan announcing, and a Spanish broadcast on ESPN Deportes Radio. Locally, Dave Wills, Andy Freed, Dewayne Staats and Joe Magrane called the Series in English for the Rays on WHNZ-AM in Tampa, with Ricardo Tavaras and Enrique Oliu working the Spanish broadcast on St. Petersburg's WGES-AM. Harry Kalas, Scott Franzke, Larry Andersen, and Chris Wheeler called the Phillies' English broadcasts on WPHT-AM in Philadelphia, with Spanish announcers Danny Martinez, Bill Kulik and Juan Ramos on WUBA. Following their contractual obligations, the non-flagship stations on the teams' radio networks carried the ESPN Radio broadcasts. MLB.com also carried the local radio broadcasts for online streaming, while XM Satellite Radio aired the local and national feeds to its subscribers. For Harry Kalas, this series brought together a father and son calling the series for different teams, with his son, Todd, calling the Series in English for the Rays.

For international viewers, MLB International televised the game with commentators Rick Sutcliffe and Dave O'Brien. This feed was also carried to U.S. service personnel stationed around the globe via the American Forces Network.

Game 1 was watched by 10.1 million viewers in the United States; Commissioner Bud Selig stated he was satisfied with the ratings. Overall viewership was 25% lower than the previous World Series. The overall national Nielsen rating for the five games was 8.4, tied with the 2010 World Series for the event's lowest-ever TV rating.

This World Series win had significance for McCarver and Harry Kalas. Both were Phillies broadcasters in 1980, but neither one could call the final out. McCarver was a backup commentator for Game of the Week on NBC, but he was not part of the broadcast team that called the final out. For Kalas, MLB radio-broadcasting regulations forbade local stations from producing live coverage of World Series games, instead forcing them to air the national CBS Radio feed of the games. Philadelphia fans were so outraged about this afterward that they started a letter-writing campaign to the Commissioner's Office, demanding a change to the rule. The following year, MLB amended its broadcasting contracts to allow World Series teams' flagship radio stations to air the games with local announcers, due at least in part to this outcry from Philadelphia fans. In 2008, both called the Phillies' World Series win.