Television Coverage and Sponsorship
As usual and since its inception the tournament was screened by Sky Sports.
The sponsorship for the tournament also stayed with Sky Bet who sponsored the event since 2004, however one of its brands, Sky Poker, was the new title sponsor.
Read more about this topic: 2008 World Grand Prix (darts)
Famous quotes containing the word television:
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)