Merchandising
Since early 2007, licensed Olympics merchandise stores have been in business throughout China. More than 800 official stores were in operation at the end of July 2007. Since August 2007, Olympic merchandise has been made available online, with more than 5000 products available via the official merchandising website, which include apparel, mascot dolls, key-chains and commemorative chopsticks. In November 2007, the overseas Olympic E-shop provided online access to customers all over the world to Licensed Products of Beijing 2008 Olympic Games, excluding the USA, Japan, UK, Canada and China.
Read more about this topic: 2008 Summer Olympics Marketing