The Montreal Alouettes finished third place in the East Division in 2007. Jim Popp decided to remain as Head Coach rather than hire a replacement for Don Matthews, who unexpectedly resigned the previous season. The result was unintended as the Alouettes endured their first losing season since rejoining the league in 1996. They appeared in the East Semi-Final, losing to the Winnipeg Blue Bombers and putting an end to a disappointing season.
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“Compare ... the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama. Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.”
—John Berger (b. 1926)