Corporate Image and Identity
The Barcelona games established a renewal in regards of image treatment and corporate identity. It could be seen in the publication of posters, in the commemorative coins and stamps minted by the FNMT in Madrid and in the Barcelona 1992 Olympic Official Commemorative Medals designed and struck in Barcelona.
Read more about this topic: 1992 Summer Olympics
Famous quotes containing the words corporate, image and/or identity:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
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—Daniel J. Boorstin (b. 1914)
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—Robert Havighurst (20th century)