Corporate Image and Identity
The Barcelona games established a renewal in regards of image treatment and corporate identity. It could be seen in the publication of posters, in the commemorative coins and stamps minted by the FNMT in Madrid and in the Barcelona 1992 Olympic Official Commemorative Medals designed and struck in Barcelona.
Read more about this topic: 1992 Summer Olympics
Famous quotes containing the words corporate, image and/or identity:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“As death, when we come to consider it closely, is the true goal of our existence, I have formed during the last few years such close relations with this best and truest friend of mankind, that his image is not only no longer terrifying to me, but is indeed very soothing and consoling! And I thank my God for graciously granting me the opportunity ... of learning that death is the key which unlocks the door to our true happiness.”
—Wolfgang Amadeus Mozart (1756–1791)
“So long as the source of our identity is external—vested in how others judge our performance at work, or how others judge our children’s performance, or how much money we make—we will find ourselves hopelessly flawed, forever short of the ideal.”
—Melinda M. Marshall (20th century)