1990s Fashion

1990s Fashion

The 1990s was the genesis of two sweeping shifts in Western fashion: the beginning of the rejection of fashion which continued into the 2000s among a large section of the population, and the beginning of the adoption of tattoos, body piercings aside from ear piercing and to a lesser extent, other forms of body modification such as branding. This started the indifferent, anti-conformist approach to fashion which was popular throughout the 1990s, leading to the popularisation of the casual chic look, including T-shirts, jeans, hoodies, and trainers.