Television
The rights for the 1987 games were won by CBS with a bid of $4,000,000, and Brent Musburger hosted. CBS aired 26 hours of coverage, all on weekend afternoons, including live coverage of the Opening Ceremony from the Indianapolis Motor Speedway. Additionally, CBS provided the world feed. The ratings were boosted by the participation of Cuban athletes on U.S. soil, providing a USA-Cuba showdown in many events.
Read more about this topic: 1987 Pan American Games
Famous quotes containing the word television:
“It is not heroin or cocaine that makes one an addict, it is the need to escape from a harsh reality. There are more television addicts, more baseball and football addicts, more movie addicts, and certainly more alcohol addicts in this country than there are narcotics addicts.”
—Shirley Chisholm (b. 1924)
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)
“... there is no reason to confuse television news with journalism.”
—Nora Ephron (b. 1941)