Television
The rights for the 1987 games were won by CBS with a bid of $4,000,000, and Brent Musburger hosted. CBS aired 26 hours of coverage, all on weekend afternoons, including live coverage of the Opening Ceremony from the Indianapolis Motor Speedway. Additionally, CBS provided the world feed. The ratings were boosted by the participation of Cuban athletes on U.S. soil, providing a USA-Cuba showdown in many events.
Read more about this topic: 1987 Pan American Games
Famous quotes containing the word television:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“The television critic, whatever his pretensions, does not labour in the same vineyard as those he criticizes; his grapes are all sour.”
—Frederic Raphael (b. 1931)
“Anyone afraid of what he thinks television does to the world is probably just afraid of the world.”
—Clive James (b. 1939)