1960s in Fashion - Mid-1960s

Mid-1960s

After designer Mary Quant introduced the mini-skirt in 1964, fashions of the 1960s were changed forever. The mini skirt was eventually to be worn by nearly every stylish young female in the western world and push out the longer skirt lengths that were worn before.

The mini dress was usually A-line in shape or a sleeveless shift. In 1964, French designer Andre Courreges introduced the "space look", with trouser suits, white boots, goggles, and box-shaped dresses whose skirts soared three inches above the knee. These were mainly designed in fluorescent colours and shiny fabrics such as PVC and sequins.

The leaders of mid-1960s style were the British. The Mods (short for Modernists) were characterized by their choice of style different from the 1950s and adopted new fads that would be imitated by many young people. As the Mods strongly influenced the fashion in London, 1960s fashion in general set the mode for the rest of the century as it became marketed mainly to young people. Mods formed their own way of life creating television shows and magazines that focused directly on the lifestyles of Mods. British rock bands such as The Who, The Small Faces, and The Kinks emerged from the Mod subculture. The Mods were known for the Modern Jazz they listened to as they showed their new styles off at local cafes. They worked at the lower end of the work force, usually nine to five jobs leaving time for clothes, music, and clubbing. It was not until 1964 when the Modernists were truly recognized by the public that women really were accepted in the group. Girls had short, clean haircuts and often dressed in similar styles to the male Mods. The Mods' lifestyle and musical tastes were the exact opposite of their rival group known as the Rockers. The rockers liked 1950s rock-and roll, wore black leather jackets, greased, pompadour hairstyles, and rode motorbikes. The look of the Mods was classy; they mimicked the clothing and hairstyles of high fashion designers in France and Italy; opting for tailored suits, which were topped by anoraks that became their trademark. They rode on scooters, usually Vespas or Lambrettas. The Mods dress style was often called the City Gent look. Shirts were slim, with a necessary button down collar accompanied by slim fitted pants. Levi's were the only type of jeans worn by Modernists. Flared trousers and bellbottoms led the way to the hippie stage introduced in the 1960s. Variations of polyester were worn along with acrylics.

Carnaby Street and Chelsea's Kings Road were virtual fashion parades. In 1966, the space age was gradually replaced by the Edwardian, with the men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats, shirts with frilled collars, and their hair worn below the collar bone. Rolling Stones guitarist Brian Jones epitomised this "dandified" look. Women were inspired by the top models of the day which included Twiggy, Jean Shrimpton, Colleen Corby, Penelope Tree, and Veruschka. Velvet mini dresses with lace-collars and matching cuffs, wide tent dresses and culottes had pushed aside the geometric shift. False eyelashes were in vogue, as was pale lipstick. Hemlines kept rising, and by 1968 they had reached well above mid-thigh. These were known as "micro-minis". This was when the "angel dress" made its appearance on the fashion scene. A micro-mini dress with a flared skirt and long, wide trumpet sleeves, it was usually worn with patterned tights, and was often made of crocheted lace, velvet, chiffon or sometimes cotton with a psychedelic print such as those designed by Emilio Pucci. The cowled-neck "monk dress" was another religion-inspired alternative; the cowl could be pulled up to be worn over the head. For evening wear, skimpy chiffon baby-doll dresses with spaghetti-straps were the mode as well as the "cocktail dress", which was a close-fitting sheath, usually covered in lace with matching long sleeves. Feather boas were occasionally worn.

In 1964, Bell-bottomed trousers were a new alternative to the capris of the early 1960s. They were usually worn with chiffon blouses, polo-necked ribbed sweaters or tops that bared the midriff.

The look of corsets, seamed tights, and skirts covering the knees had been abolished. The idea of buying urbanized clothing, which could be worn with separate pieces, was intriguing to women of this era in comparison to previously only buying specific outfits for certain occasions.

For daytime outerwear, short plastic raincoats, colourful swing coats and dyed fake-furs were popular for young women. In 1966, the Nehru jacket arrived on the fashion scene, and was worn by both sexes. Suits were very diverse in color but were for the first time ever fitted and very slimming. Waistlines for women were left unmarked and hemlines were getting shorter and shorter.

Footwear for women included low-heeled sandals and kitten-heeled pumps, as well as the trendy white go-go boots. Shoes, boots, and handbags were often made of patent leather or vinyl. The Beatles wore elastic-sided boots similar to Winkle-pickers with pointed toes and Cuban heels. These were known as "Beatle boots" and were widely copied by young men in Britain.

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