1953
1953 was Ford's 50th anniversary. The big news for 1953 was the availability of power-assisted brakes and steering, which had previously been limited to the Mercury and Lincoln lines. The center grill bullet lost its ring and was now flanked by vertical black stripes, while the corner markers were plain rectangular lights rather than the circular "intakes". All 1953 Fords featured commemorative steering wheels marking the company's 50th anniversary. William Clay Ford paced the Indianapolis 500 in a Sunliner convertible with a dummy Continental tire kit (Coronado kit). This was also the last year for real wood trim on the Country Squire wagon. Toward the end of the year, Ford added "Master-Guide" power steering as an option on cars with V8s. Full instramentaion was still used. A unusual service provided by Ford was that the radio preset buttons would already be set to local stations by the dealer. The heater was $44.
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