16 Magazine - Origins

Origins

Founded in 1956, the first issue hit the newsstands in May 1957, with Elvis Presley on the cover. It was published quarterly. The cost was 15 cents an issue. The magazine was, initially, edited by men writing under female pseudonyms, and it closely followed the style of more traditional movie magazines such as Photoplay.

However, its longtime editor in chief, former fashion model and subscriptions clerk Gloria Stavers, transformed the magazine from a standard general interest movie magazine into a major fan magazine that focused on the pre-teen female as its primary readerbase. Stavers was the editor in chief from 1958 until 1975. She chose to cater to that particular demographic because of the many fan letters she had read from girls aged nine through 12 who were writing to popular celebrities in care of the magazine. She remembered how she felt at that age, and she developed a formula as to how to increase the readership of the magazine within that demographic.

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