Production
Shaam had modelled for four years in Bangalore before model coordinator Biju Jayadevan introduced him to director Jeeva, who was auditioning for a debutant for his debut venture, 12B. Shaam recollects that during his first meeting with Jeeva, he handed over his portfolio and introduced himself in English, when Jeeva heard him out, and then said, “Repeat what you just said, in Tamil" and Shaam did, and was subsequently signed on the next day after a meeting with producer Vikram Singh. The promos of the film were critically praised with Shaam signing on to appear on several projects before 12B even released. The film also brought together two of the Tamil film industry's leading actresses in the period in Jyothika and Simran. The pair had previously co-starred in S. J. Surya's Vaali (1999) but had shared no scenes, for which Jeeva had been the cinematographer. Vivek also played a pivotal role of a mechanic while Hindi actors Sunil Shetty and Moon Moon Sen were also signed to appear in supporting roles. The film also featured Jeeva's assistant director, Srinath, in a minor supporting role; while Shiva who later appeared in the lead role in Chennai 600028 and Tamil Padam, makes a cameo appearance in a party scene.
While cinematographer Jeeva made his debut as a director, the producer Vikram Singh for his banner Film Works also worked on a Tamil film for the firs time. 12B featured Harris Jayaraj scoring the music, while Thotta Tharani designs the sets, editing is by Lennin-Vijayan, dance choreography by Raju Sundaram and stunts arranged by Vikram Dharma. Jeeva revealed that the film would be titled 12B after a bus he used to take during his college days. The basic premise of the film was taken from the 1998 English film, Sliding Doors by Peter Howitt, which also follows alternate tracks. A romantic song was shot on Shaam and Simran at picturesque locations in Jordan, and this became the first time that a Tamil film had been shot there, with Rekha Prakash choreographing it. Some sequences needed to be shot in the USA with about 300 dancers involved, buy the team later recreated the sets in a studio in Chennai.
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