Origin
This region of the world was previously known to Christians as the "resistant belt," as noted by Luis Bush at the 1989 Lausanne II Conference in Manila. In 1990, Luis' research led to a meeting with the developer of the first PC-based GIS software. They analyzed the region (see below) using a box between 10 and 40 degrees north latitude and called it the 10/40 Box. A few weeks later, Luis' wife Doris recommended renaming it the 10/40 Window, stating that this region ought to be seen as a "window of opportunity." The analysis and concept was a generalization that focuses on a region, not a sharp boundary defining what is a priority, and what is not. For this reason, many missiologists prefer to use the phrase "10/40 Window Region."
Before being called the "resistant belt," the Islamic portions of this region, as well as selected unreached Buddhist and Hindu areas, were referred to as the "unoccupied fields" by Samuel Zwemer, in his book by that same title, published in 1911.
Read more about this topic: 10/40 Window
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