Relationship With Facebook
On July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, including the 2010 five-year agreement to exclusively use Facebook credits. According to the released information, all covered Zynga games that use Facebook integration must remain exclusive to Facebook for the duration of the agreement, and Zynga is not allowed to release new games on an undisclosed list of other social networks. Also, Zynga is required to notify Facebook of any new games at least one week prior to their release. Finally, Facebook agrees to help Zynga reach "certain growth targets for monthly unique users of Covered Zynga Games".
On October 11, 2011, Zynga announced plans to create their own platform in which users can play the company's games. Although the platform, Project Z, will still have major ties to Facebook it is believed to be the first major step away from the social media giant.
Facebook’s S-1 Filing indicates Zynga generated 12% of Facebook’s revenue in 2011.
In November 2012, Facebook ended its special agreement with Zynga. Effective March 31, 2013, Zynga will be bound by the standard Facebook Platform policies.
Read more about this topic: Zynga
Famous quotes containing the words relationship with and/or relationship:
“Some [adolescent] girls are depressed because they have lost their warm, open relationship with their parents. They have loved and been loved by people whom they now must betray to fit into peer culture. Furthermore, they are discouraged by peers from expressing sadness at the loss of family relationships—even to say they are sad is to admit weakness and dependency.”
—Mary Pipher (20th century)
“We think of religion as the symbolic expression of our highest moral ideals; we think of magic as a crude aggregate of superstitions. Religious belief seems to become mere superstitious credulity if we admit any relationship with magic. On the other hand our anthropological and ethnographical material makes it extremely difficult to separate the two fields.”
—Ernst Cassirer (1874–1945)