History
The company was founded on June 4, 2007, and launched into private beta on October 3, 2007. The site launched into public beta on February 20, 2008. The initial version of the service was focused on creating a virtual sports bar where fans could interact with each other and share their opinions on sports, but has since focused on broadcasting sports that are not available anywhere currently. The service shifted focus toward the markets of High School, College, and Youth Sports as a video platform and fundraiser for content owners before fully shifting focus toward online video monetization.
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