Search Technology Acquisition
Seeking to provide its own search engine results, Yahoo! acquired their own search technology.
In 2002, they bought Inktomi, a "behind the scenes" or OEM search engine provider, whose results are shown on other companies' websites and powered Yahoo! in its earlier days. In 2003, they purchased Overture Services, Inc., which owned the AlltheWeb and AltaVista search engines. Initially, even though Yahoo! owned multiple search engines, they didn't use them on the main yahoo.com website, but kept using Google's search engine for its results.
Starting in 2003, Yahoo! Search became its own web crawler-based search engine, with a reinvented crawler called Yahoo! Slurp. Yahoo! Search combined the capabilities of all the search engine companies they had acquired, with its existing research, and put them into a single search engine. The new search engine results were included in all of Yahoo!'s sites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own web sites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors.
In October 2007, Yahoo! Search was updated with a more modern appearance in line with the redesigned Yahoo! home page. In addition, Search Assist was added; which provides real-time query suggestions and related concepts as they are typed.
In July 2008, Yahoo! Search announced the introduction of a new service called "Build Your Own Search Service," or BOSS. This service opens the doors for developers to use Yahoo!'s system for indexing information and images and create their own custom search engine.
In July 2009, Yahoo! signed a deal with Microsoft, the result of which was that Yahoo! Search would be powered by Bing. This is now in effect.
Read more about this topic: Yahoo! Search
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