WTAP-DT2 - History

History

The market's first ever locally-based Fox affiliate was originally seen on a second digital subchannel of WTAP. Prior to that launch, the Parkersburg/Marietta market did not have a Fox affiliate of its own. Programming from the network was provided through cable from WVAH-TV in Charleston. On April 10, 2006, WTAP launched its Fox-affiliated second digital subchannel to serve as the area's first outlet for the network. To make the new service possible, the big three affiliate underwent a technical transformation. It carved out a new digital, high definition-ready master control room from space previously used for storage. WTAP also installed an entirely digital production room. Despite the market gaining its own Fox affiliate, WVAH continues to be offered on area cable systems.

WOVA was born out of then-license holder Wood Investments LLC's sale of two low-power station licenses on channel 22 (previously holding the callsign WVEX-LP) and another station on UHF channel 47 (then using the callsign WWVX-LP) to Gray Television on April 10, 2012 for $66,000. Gray filed an application with the Federal Communications Commission to change the callsign of WVEX-LP to WOVA-LP on July 18, 2012, and changed its city of license to Marietta to Parkersburg. On September 3, 2012, Fox programming moved to this new low-powered station after which WTAP-DT2 was shut down. The move allowed Fox programming to be broadcast over-the-air in high definition. On October 1, 2012, the station changed its call sign to WOVA-LD.

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