Wotsits

Wotsits is a brand of cheese puffs sold by Walkers. The most common form are cheese flavoured curly shapes. However over the years various other shapes (such as waffle-shaped Wotsits) and flavours (such as prawn cocktail and flaming hot) have also been sold. "Limited edition" Wotsits have also appeared on more than one occasion.The brand was stretched into Whopping Wotsits, Weenie Wotsits, Waffle Wotsits as well as frozen Wotsits. All came into the market under Golden Wonder's ownership managed by Nigel Parrott between the years 1993 and 2002. The brand name occurs in the singular, "Wotsit", referring to an individual corn puff. It is an allusion to the slang term "whatsit", to which it is phonetically identical. Wotsits packaging often come with a joke or trivia section on the back. The brand was the first to introduce inserts into its packs in 1994, with the insertion of "Pogs". It also inserted merlin football stickers and other inserts aimed at 11 year old boys. The brand was advertised with the strapline "you only get a whoosh with a Wotsit" between 1994 and 2002 following a campaign designed by JWT of a play on words.