Panda Symbol
The Giant Panda mascot of WWF originated from a panda named Chi Chi that was transferred from the Beijing Zoo to the London Zoo in the same year of the establishment of WWF. As the only giant panda residing in the Western world at that time, along with its physical features and status as an endangered species, panda is seen to serve the need of a strong recognizable symbol of the organization. Moreover, the organization also needs an animal that would have an impact in black and white printing. The logo was then designed by Sir Peter Scott from the preliminary sketches made by a Scottish naturalist, Gerald Watterson.
Read more about this topic: World Wide Fund For Nature
Famous quotes containing the word symbol:
“A symbol is indeed the only possible expression of some invisible essence, a transparent lamp about a spiritual flame; while allegory is one of many possible representations of an embodied thing, or familiar principle, and belongs to fancy and not to imagination: the one is a revelation, the other an amusement.”
—William Butler Yeats (1865–1939)