Purpose
Working titles are used primarily for two reasons-the first being that an official title has not yet been decided upon and the working title is being used as a filler for naming purposes, the second being a ruse to intentionally disguise the production of a project.
Examples of the former include the film Die Hard with a Vengeance, which was produced under the title Die Hard: New York and the James Bond films, which are commonly produced under titles such as Bond 22 until an official title is decided upon.
Examples of the latter include Star Wars Episode VI: Return of the Jedi, which was produced under the title Blue Harvest; 2009's Star Trek which was produced under the title Corporate Headquarters; and the Batman films Batman Returns, Batman Begins, The Dark Knight and The Dark Knight Rises, which were produced under the titles Dictel, The Intimidation Game, Rory's First Kiss and Magnus Rex, respectively.
In some cases a working title may ultimately be used as the official title, as in the case of the films Cloverfield, High School Musical, and Snakes on a Plane (at the insistence of leading man, Samuel L. Jackson, who joked that he took the role for the working title alone, after he learned the title was going to be changed to Pacific Air Flight 121 upon release), the television show The Cleveland Show, and video games Quake II, Spore, Silent Hill Origins and Epic Mickey.
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Famous quotes containing the word purpose:
“How still the evening is,
As hushed on purpose to grace harmony!”
—William Shakespeare (1564–1616)
“... the word “education” has an evil sound in politics; there is a pretense of education,
when the real purpose is coercion without the use of force.”
—Hannah Arendt (1906–1975)
“To me the sole hope of human salvation lies in teaching Man to regard himself as an experiment in the realization of God, to regard his hands as God’s hand, his brain as God’s brain, his purpose as God’s purpose. He must regard God as a helpless Longing, which longed him into existence by its desperate need for an executive organ.”
—George Bernard Shaw (1856–1950)