Launch
Priced at US$0.29, Wooly Willy was successfully launched on the market in 1955. A buyer for G. C. Murphy dime store chain initially purchased six dozen of the toy and expected not to sell them for a year. The buyer called Herzog just two days later and ordered a thousand dozen for nationwide distribution. F. W. Woolworth Company also distributed the toy. More than 75 million Wooly Willies have been sold.
Funny Face, Brunette Betty, and Dapper Dan were similar toys. Dapper Dan was featured on a 10-1/2" x 14" display card and was billed on the card as a "secret agent, chosen because of his easily disguised face. Alter his appearance to help him carry out his investigations." Pictures on the card depicted Dapper Dan as a scientist, detective, magician, and other characters.
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Famous quotes containing the word launch:
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