Windows Phone (abbreviated as WP) is a series of proprietary mobile operating systems developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market. It was first launched in October 2010, with a release in Asia following in early 2011.
The latest release of Windows Phone is Windows Phone 8, which has been available to consumers since October 29, 2012. With Windows Phone, Microsoft created a new user interface, featuring its design language called the Modern design language. Additionally, the software is integrated with third party services and Microsoft services, and sets minimum requirements for the hardware on which it runs.
Microsoft is currently developing the next version of Windows Phone, code named "Windows Phone Blue" (previously "Windows Phone Apollo Plus",) which will either be named Windows Phone 8.1 or Windows Phone 9.
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