On-site Web Analytics Technologies
Many different vendors provide on-site web analytics software and services. There are two main technical ways of collecting the data. The first and older method, server log file analysis, reads the logfiles in which the web server records file requests by browsers. The second method, page tagging, uses JavaScript embedded in the site page code to make image requests to a third-party analytics-dedicated server, whenever a page is rendered by a web browser or, if desired, when a mouse click occurs. Both collect data that can be processed to produce web traffic reports.
In addition, other data sources may be added to augment the web site behavior data described above. For example: e-mail open and click-through rates, direct mail campaign data, sales and lead history, or other data types as needed.
Read more about this topic: Web Analytics
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