Public Persona
Bennett is known for a number of unusual and distinguishable behaviours which have on occasion been the subject of media attention, both positive and negative. These include Bennett's taciturn nature and reputation for almost never smiling and appearing outwardly "unemotional". Television coverage of NRL matches typically involves some footage of the coaches box at crucial points of the match whereby the coaches more often than not will reflect the on field status quo. Bennett however will normally be shown sternly watching the game intensely without any real signs of emotion irrespective of the events unfolding.
Bennett has stated that he detests the media commitments required as head coach of a high-profile football team. Although on occasions he will happilly give in depth interviews he has also been known to act with hostility towards the press, avoiding questions, starting press conferences early and at times simply refusing to answer. This behaviour has in some parts attracted sharp criticism although has been defended in other parts of the Rugby League community, in particular by former NSW coach and Nine Network personality Phil Gould.
Wayne Bennett coached the Brisbane Broncos for 21 consecutive years, since their first season. Under his leadership they were the most successful side, winning six premierships and never losing a grand final. It is unusual for a coach to remain at one club for so long and maintain success. The salary cap system in Australian rugby league makes it difficult to maintain a strong squad for long periods.
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