Volkswagen New Beetle - History

History

Strong public reaction to the Concept 1 convinced the company that it should develop a production version which was launched as the New Beetle in 1997, based on the Golf IV's larger PQ34 platform. The New Beetle is related to the original only in name and appearance (including the absence of a car emblem script with the exception of the VW logo). In June 1999, the first turbocharged version of the Beetle was launched, known as the 1.8T, and Volkswagen created a web site dedicated specifically to that vehicle. A convertible was added in mid year 2003 to replace the Volkswagen Cabrio.

The New Beetle carries many design similarities with the original VW Beetle: separate wings, vestigial running boards, sloping headlamps and large round tail lights, as well as a high rounded roofline. It is assembled currently in VW Puebla factory in Mexico.

The Volkswagen New Beetle was the car that started the retro-futurist design craze. It was a modernized version of the legendary VW Beetle and struck a chord with consumers who had grown tired of standard conservative car designs and had fond memories of the "Bugs" from popular culture.

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