Commercial
For the Volkswagen dealership network, their staff trained over many years to promote and service rear-engined air-cooled cars, the appearance at relatively short notice of the water-cooled front-engined K70 presented a challenge. Although the car was priced below the Audi 100, there was an unavoidable overlap in the market place with the Volkswagen 411. Despite the different badging, some potential buyers may have tarred the K70 with the same brush as its unreliable NSU Ro 80 sister car, leading to poor sales. The car also gained a reputation for rampant body corrosion from which it never recovered.
The K70 was replaced in 1973 by the Audi-based Volkswagen Passat, although it continued in production until February 1975, by which time Volkswagen had produced 210,082 K70s before the car was withdrawn. An alternative source gives the production total of the K70 as 211,127. The K70 ended up being the only car ever to be produced at Salzgitter, the plant being turned over for engine and transmission manufacture for the entire Volkswagen Group, which continues to the present day.
Read more about this topic: Volkswagen K70
Famous quotes containing the word commercial:
“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)
“Electronic aids, particularly domestic computers, will help the inner migration, the opting out of reality. Reality is no longer going to be the stuff out there, but the stuff inside your head. It’s going to be commercial and nasty at the same time.”
—J.G. (James Graham)
“The home is a woman’s natural background.... From the beginning I tried to have the policy of the store reflect as nearly as it was possible in the commercial world, those standards of comfort and grace which are apparent in a lovely home.”
—Hortense Odlum (1892–?)