Policies and Production Values
Vivid produces over 60 titles a year. The company has a small number of high budget movies that it produces and aggressively markets. This is different from many other San Fernando Valley production companies, which routinely film, edit and release a two-hour title in less than a week, spending relatively little on advertising or promotion. According to Forbes Magazine Vivid's annual revenue is estimated to be $100 million USD. The same estimate was given by Business Week in June 2006. However, Vivid also aggressively repackages its original material in compilations, which are relatively inexpensive to produce. Forbes also reported that approximately one third of all the titles sold in U.S. adult DVD stores are Vivid films.
Its titles are sold through retail stores across the United States, the rental market and direct to consumers through various online mail-order sites. Vivid also distributes the films to cable and satellite channels and offers its Internet subscribers full access to the largest archive of titles in the adult industry.
In February 2006 Vivid changed its condom-only policy to a condom-optional policy that lets performers decide whether or not to use them.
Vivid also runs several websites, including Vivid.com, featuring its Vivid Girls. These websites prominently promote the "Vivid Girls" and their various videos. The sites also allow users to view scenes from various Vivid productions, as well as much Internet-only content.
In October 2010, Vivid stopped production as a precaution when an actor tested positive for HIV.
An October 2012 open letter from Steven Hirsch took aim at a Los Angeles County plan that would require performers to wear condoms on set. Hirsch said the proposal would be costly and ineffective and was an example of unnecessary government intrusion into private bedrooms.
Read more about this topic: Vivid Entertainment
Famous quotes containing the words policies and, policies, production and/or values:
“A nation’s domestic and foreign policies and actions should be derived from the same standards of ethics, honesty and morality which are characteristic of the individual citizens of the nation.”
—Jimmy Carter (James Earl Carter, Jr.)
“Give a scientist a problem and he will probably provide a solution; historians and sociologists, by contrast, can offer only opinions. Ask a dozen chemists the composition of an organic compound such as methane, and within a short time all twelve will have come up with the same solution of CH4. Ask, however, a dozen economists or sociologists to provide policies to reduce unemployment or the level of crime and twelve widely differing opinions are likely to be offered.”
—Derek Gjertsen, British scientist, author. Science and Philosophy: Past and Present, ch. 3, Penguin (1989)
“The heart of man ever finds a constant succession of passions, so that the destroying and pulling down of one proves generally to be nothing else but the production and the setting up of another.”
—François, Duc De La Rochefoucauld (1613–1680)
“We cannot spare our children the influence of harmful values by turning off the television any more than we can keep them home forever or revamp the world before they get there. Merely keeping them in the dark is no protection and, in fact, can make them vulnerable and immature.”
—Polly Berrien Berends (20th century)