Vegas Vic - History

History

Although the Pioneer Club no longer operates as a casino, the 40-foot neon cowboy that was its mascot still exists. In 1947, the Las Vegas Chamber of Commerce hired a West-Marquis firm to draw visitors to Las Vegas. The company then created the first image of Vegas Vic and his friendly "Howdy Podner" greeting. Due to the popularity of the cowboy, Young Electric Sign Company was commissioned to build a neon-sign version by the owners of the Pioneer Club. They then commissioned Pat Denner, who modeled it after the image in use by the Las Vegas Chamber of Commerce. The neon version was complete with a waving arm, a moving cigarette, and a recording of "Howdy Podner!" every 15 minutes. Vegas Vic was then erected on the exterior of the Pioneer club in 1951 on the southwest corner of First Street and Fremont Street replacing the sign that simply said Pioneer Club with an image of a horse drawn covered wagon.

In 1966, Lee Marvin was filming The Professionals and staying at the Mint Hotel. Marvin complained that Vegas Vic was too loud, so casino executives silenced Vegas Vic and it was left that way for nearly two decades. The speaking was restored in the 1980s, but as of 2006 no longer works. The arm stopped waving in 1991.

When the Fremont Street Experience was under construction in 1994, several feet were cut off of the brim of Vegas Vic's hat to make him fit properly under the curve of the canopy of the Fremont Street Experience. After the Pioneer Club closed in 1995, Vegas Vic fell into disrepair. The Neon Museum at the Fremont Street Experience stepped in and offered to restore and maintain the sign if Schiff Enterprises, who owned the building and the sign, paid for the electric bill to operate it. Under the proposal, Schiff Enterprises would retain ownership of the sign until they sold the building. If they sold the building then it would become the property of the Neon Museum who would then maintain it from that point on. Schiff Enterprises declined the offer and eventually restored the sign themselves.

The red circle on his pocket is supposed to represent a Durham Tobacco tag that is dangling from a yellow string attached to the bag that is stowed away in his pocket (Vegas Vic represents a time when a cowboy rolled their own cigarettes from a bag of tobacco).

Vegas Vic was the first of what would become three neon cowboys at Nevada casinos. Wendover Will was erected a year later in 1952 at Stateline Casino and River Rick was erected in 1981 at the Pioneer Hotel & Gambling Hall in Laughlin. River Rick is virtually an identical copy of Vegas Vic, outfitted with a different color scheme.

Vegas Vic has received new paint schemes through the years. Originally, from the 50's through the 60's, his shirt was white with yellow checkered stripes. Later during an early restoration in the 70's, his shirt was painted solid yellow. When he was restored in 1998 his shirt was painted a red and yellow checkered pattern.