Pricing
Coffee with an UTZ certification has added value in the sense that it assures buyers that their coffee has been produced according to an internationally recognized standard for responsible production, i.e. according to the UTZ Certified Code of Conduct. Buyers recognize this extra value by paying coffee growers a price premium for UTZ-certified coffee. An UTZ certification empowers coffee growers to negotiate a better price for their product. They have access to information about average prices and premiums for the all the coffees sold as UTZ Certified. Furthermore, twice a year a Supply & Demand Analysis is published, where the major trends from the past and the expectations for the future are presented. This publication is an important source of information both for producers and buyers.
The price for UTZ certified coffee is determined in the negotiation process between buyer and seller. UTZ Certified does not interfere in price negotiations.
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