Release and Reception
While Norman was denounced by television evangelists like Bob Larson; Jimmy Swaggart, who called rock music "the new pornography"; and Jerry Falwell; and others within the conservative religious establishment, who considered the development of Christian rock-and-roll, "a sinful compromise with worldliness and immoral sensuality", his music gained a large following in the emerging counter cultural movements. However, not all critics were impressed with this album. For example, a writer in Entertainment World called Norman "a hermaphrodite" and wrote "Faith can move mountains, so it may move this incredible hunk of hubris". while another, who described Upon This Rock as "a musical misery tour", and wrote: "God didn't give Larry Norman a voice — a recording contract, but not a voice". Another reviewer wrote: "In "Ha Ha World," Neil Young's "Mr. Soul" is thinly and lethargically evoked. Ditto a Jim Morrison effect on "The Last Supper." And shades of Art Garfunkel on the ballad "I Wish We'd All Been Ready".
In February 1970, two months after Upon This Rock was released, Capitol dropped Norman from their label, as the album was deemed a "commercial flop" as it had failed to reach the sales target Capitol expected, telling Norman that "there is no market for your music." Norman analyzed its poor reception in a 1972 interview: "It was too religious for the rock and roll stores and too rock and roll for the religious stores." In April 1970 Capitol leased Upon This Rock to Heartwarming/Impact Records for two years a small sum. While Norman decided to leave Capitol Records in protest, because he had a different audience in mind, he cooperated with the re-release of Upon This Rock:
I gave my permission, did a special re-mix for the Southern record label in Nashville, diplomatically hoping to soften the cultural blow by lessening the distortion and percussion in favour of the lyrics and harmonies. After all, I had no desire to unnecessarily make enemies with the brethren or to cause them to stumble. Yet at the same time I had very little interest in cultivating endorsements from the Church. I was out to create a dialogue with people who believed they hated God. I wanted to be on the battlefield, fighting a spiritual battle, trying to convince and convert the undecided and get them to cross the battle line to stand together with other new believers. Though I may have been in error in standing aside from the brethren by not performing for them, the established Church was simply immaterial to me.
Upon This Rock received increased sales due to its distribution in Christian bookstores, and "became Benson's most acclaimed release", selling 23,000 copies when it was eventually released in England in 1972 through Key Records. In 1971 Upon This Rock was submitted unsuccessfully for Grammy Award nomination.
By May 1970 Capitol released a single (Capitol 2766) with both songs from Upon This Rock: "Sweet Sweet Song Of Salvation" backed with "Walking Backwards Down The Stairs".
Read more about this topic: Upon This Rock (Larry Norman Album)
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