UT Branding Campaign
On September 19, 2006, the University of Tennessee system unveiled a new branding campaign. The campaign was centered on the orange UT logo that incorporates the shape of the state into its design.
The campaign focuses on the word FUTURE, with the letters "UT" replaced by the system logo. Other words used in the campaign include SLEUTH, NEUTRONS and COMPUTATION. The advertising to promote the brand includes billboards, magazine ads and television spots.
The UT system plans to use the new brand to assist its $1 billion fundraising effort. In 2006, UT raised $271 million towards this goal.
Read more about this topic: University Of Tennessee System
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