Athletics
The Louisville Cardinals (commonly referred to as "the Cards") are the student athletes representing the university. There are 13 women's and 10 men's teams that participate in the Big East Conference. The Cardinals are well known nationally in men's basketball with two national championships and nine Final Four appearances, in addition to being the most profitable NCAA basketball program (with a net annual revenue of $18.5 million), ranking 5th in NCAA Tournament wins, 9th in winning percentage, and 5th in annual attendance every year since 1984. The current head coach of the men's basketball team is Rick Pitino.
In recent years other Cardinal teams have gained national prominence. The women's basketball team, led by first team All American Angel McCoughtry, have been to two straight Sweet 16's and have been ranked in the top 10. In December 2008 the Lady Cardinals broke the Big East paid attendance record when 17,000 fans filled Freedom Hall to watch the Cards defeat rival Kentucky. Other U of L teams with recent post season success includes track and field (two individual national championships), volleyball (consecutive Sweet 16 appearances and a three-peat as Big East Tournament Champions from 2008–2010), and baseball (a College World Series appearance and consecutive Big East conference titles). All U of L locally broadcast games airing on the school's flagship affiliate WHAS-TV Louisville are televised on every cable provider in Kentucky.
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