Uniroyal
In 1961, the company became Uniroyal Inc. The Uniroyal name was applied to all its operating components and products by 1967 creating a unified brand.
As Uniroyal, the company became defendant in a landmark gender discrimination case, Chrapliwy v. Uniroyal, under Title VII of the Civil Rights Act of 1964. The case continued for several years until the United States Court of Appeals for the Seventh Circuit issued a ruling in 1982.
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