Waterscape
As part of British Waterways' commitment to promote the canals to users other than boaters, BW set up the Waterscape website in 2003 to be an official information and leisure resource for UK inland waterways. The website worked alongside the Environment Agency and the Broads Authority and covered all canals, rivers and waterways in England, Scotland and Wales.
As part of a 2008 marketing campaign in 2008, Waterscape launched the viral game The Crazy Duck. It was set up to teach people about the facts and history of the waterways in the UK.
The Waterscape website was taken down on 3 July 2012 and was replaced by the new website of the Canal & River Trust.
Read more about this topic: UK Waterways