Promoting The Launch
In the build-up to the 2005 launch of the Lottery, mailshots were used to inform the public of a promotional competition in which 5 MINI Coopers were given away (one for each post code district in the north east). These were followed up by a cold call campaign from the sales office of the Postcode Lottery.
Local radio was used extensively to promote the launch of the lottery, with adverts being played every half hour on Metro Radio and Magic 1152. Metro Radio presenter "Goffy" signed up as the lottery's local ambassador and was featured in the lottery's printed adverts. These adverts have appeared in local papers (Evening Chronicle, the Herald and Post and the Sunderland Echo.
Read more about this topic: UK Postcode Lottery
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