Financial Targets
UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted. In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France and Italy. The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.
Read more about this topic: UEFA Euro 2008 Broadcasting Rights
Famous quotes containing the word financial:
“Just as men must give up economic control when their wives share the responsibility for the family’s financial well-being, women must give up exclusive parental control when their husbands assume more responsibility for child care.”
—Augustus Y. Napier (20th century)