Scope
In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application. These include:
- typesetting and type design
- handwriting and calligraphy
- graffiti
- inscriptional and architectural lettering
- poster design and other large scale lettering such as signage and billboards
- business communications and promotional collateral
- advertising
- wordmarks and typographic logos (logotypes)
- apparel (clothing)
- labels on maps
- vehicle instrument panels
- kinetic typography in motion picture films and television
- as a component of industrial design—type on household appliances, pens and wristwatches, for example
- as a component in modern poetry (see, for example, the poetry of E. E. Cummings)
Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase "Type is everywhere".
Traditional typography follows four principles: repetition, contrast, proximity, and alignment.
Read more about this topic: Typography
Famous quotes containing the word scope:
“Revolutions are notorious for allowing even non- participants—even women!—new scope for telling the truth since they are themselves such massive moments of truth, moments of such massive participation.”
—Selma James (b. 1930)
“Every person is responsible for all the good within the scope of his abilities, and for no more, and none can tell whose sphere is the largest.”
—Gail Hamilton (1833–1896)
“For it is not the bare words but the scope of the writer that gives the true light, by which any writing is to be interpreted; and they that insist upon single texts, without considering the main design, can derive no thing from them clearly.”
—Thomas Hobbes (1579–1688)