Principles
Regardless of the method used to specify type design, characters of different sizes have slightly different shapes for improved clarity and, above all, artistic consistency. There are many subtleties of shape so that no character looks too small or large.
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Famous quotes containing the word principles:
“The same principles which at first view lead to skepticism, pursued to a certain point, bring men back to common sense.”
—George Berkeley (1685–1753)
“I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can’t think of anything else to say, whether he wants it or not.”
—Robert Benchley (1889–1945)
“It is a life-and-death conflict between all those grand, universal, man-respecting principles which we call by the comprehensive term democracy, and all those partial, person-respecting, class-favoring elements which we group together under that silver-slippered word aristocracy. If this war does not mean that, it means nothing.”
—Antoinette Brown Blackwell (1825–1921)