Type Design - Industrial Art

Industrial Art

Type design, along with architecture, is one of the arts in which the concept of postmodernism best figures. The "modern" period of type design was the mid-twentieth century, during which sans-serif typefaces were supposed to be superior to all others due to their stark rationality. But later, scientific study revealed that people could read serif typefaces faster and with greater accuracy. Suddenly, in the 1960s, professional typefaces started to appear that were not intended to be supremely readable, just in a style that was fashionable. One example is Aldo Novarese's 1971 typeface named Stop, which was used in various science fiction movies in the 1970s.

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