Industrial Art
Type design, along with architecture, is one of the arts in which the concept of postmodernism best figures. The "modern" period of type design was the mid-twentieth century, during which sans-serif typefaces were supposed to be superior to all others due to their stark rationality. But later, scientific study revealed that people could read serif typefaces faster and with greater accuracy. Suddenly, in the 1960s, professional typefaces started to appear that were not intended to be supremely readable, just in a style that was fashionable. One example is Aldo Novarese's 1971 typeface named Stop, which was used in various science fiction movies in the 1970s.
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Famous quotes containing the words industrial and/or art:
“Nearly all the Escapists in the long past have managed their own budget and their social relations so unsuccessfully that I wouldn’t want them for my landlords, or my bankers, or my neighbors. They were valuable, like powerful stimulants, only when they were left out of the social and industrial routine.”
—Willa Cather (1876–1947)
“Our art is the finest, the noblest, the most suggestive, for it is the synthesis of all the arts. Sculpture, painting, literature, elocution, architecture, and music are its natural tools. But while it needs all of those artistic manifestations in order to be its whole self, it asks of its priest or priestess one indispensable virtue: “faith.””
—Sarah Bernhardt (1845–1923)