Social and Pop-culture Aspects
Initially dismissed as benign lowbrow entertainment targeting consumers' basic instincts, turbo folk began to acquire a deeper social dimension during mid-to-late 1990s. Two events that triggered this in large part were the Ceca-Arkan relationship and the launch of Pink TV. The former quickly grew to represent more than just a matrimonial union between two individuals, one of whom happens to be a popular singer and the other a known warlord. In addition to being a major media event covered live on Pink TV, in the eyes of some, their lavish February 1995 wedding was also the unofficial merger of two worlds.
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