Transformers (film) Toy Line
The Transformers movie toys were released in conjunction with the 2007 Transformers film, comics and video games, and expanded on the characters and story in them. They were manufactured and sold by Hasbro worldwide, except in Japan by Takara Tomy.
It was expected that the release of a new movie would involve the production and release of associated toys from Hasbro and Takara Tomy. Images surfaced, online, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change. Fans of the franchise have affectionately nicknamed the designs "Bayformers" due to director Michael Bay's influence.
Even though the Transformers were heavily modified for the film for a more alien "feel", they still kept some key features from the G1 look to stay true to the character's origins.
In 2008, the Deluxe Class line was awarded "Boy Toy of the Year" at the 8th Annual Toy of the Year Awards, which is held at the American International Toy Fair in New York City.
Read more about Transformers (film) Toy Line: Automorph Technology, Scout Class, Deluxe Class, Screen Battles, Voyager Class, Ultra Class, Multi-Packs, Leader Class, Ultimate, Trans-Scanning, Cyber-Slammers, Fast Action Battlers, Movie Legends, Robot Replicas, Real Gear, Other Toys, Drought, See Also
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