Traditional Country Music - Decline of Western Music and The Cowboy Ballad

Decline of Western Music and The Cowboy Ballad

By the late 1960s, Western music, in particular the cowboy ballad, was in decline. Relegated to the "country and Western" genre by marketing agencies, popular Western recording stars released albums to only moderate success. Rock-and-roll dominated music sales, and Hollywood recording studios dropped most of their Western artists. The shift in country music production to Nashville also played a role, where the Nashville sound, country rock, and rockabilly music styles predominated over both 'cowboy' artists and the more recent Bakersfield sound. The latter was largely limited to Buck Owens, Merle Haggard, and a few other bands. In the process, country and western music as a genre lost most of its southwestern, ranchera, and Tejano musical influences. However the cowboy ballad and honky-tonk music would be resurrected and reinterpreted in the 1970s with the growth in popularity of "outlaw country" music from Texas and Oklahoma.

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    Families suffered badly under industrialization, but they survived, and the lives of men, women, and children improved. Children, once marginal and exploited figures, have moved to a position of greater protection and respect,... The historic decline in the overall death rates for children is an astonishing social fact, notwithstanding the disgraceful infant mortality figures for the poor and minorities. Like the decline in death from childbirth for women, this is a stunning achievement.
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    We hold on to hopes for next year every year in western Dakota: hoping that droughts will end; hoping that our crops won’t be hailed out in the few rainstorms that come; hoping that it won’t be too windy on the day we harvest, blowing away five bushels an acre; hoping ... that if we get a fair crop, we’ll be able to get a fair price for it. Sometimes survival is the only blessing that the terrifying angel of the Plains bestows.
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    The cowboy ... is well on his way to becoming a figure of magnificent proportions. Bowlegged and gaunt, he stands as the apotheosis of manly perfection. Songs, novels, movies, magazines, and operettas have made the least inquiring of us well acquainted with his extraordinary courage, unfailing gallantry, and uncanny skill with gun or lariat. The farmer, meanwhile, sits stolidly on his tractor, bereft of romance and adventure.
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    During the cattle drives, Texas cowboy music came into national significance. Its practical purpose is well known—it was used primarily to keep the herds quiet at night, for often a ballad sung loudly and continuously enough might prevent a stampede. However, the cowboy also sang because he liked to sing.... In this music of the range and trail is “the grayness of the prairies, the mournful minor note of a Texas norther, and a rhythm that fits the gait of the cowboy’s pony.”
    —Administration in the State of Texa, U.S. public relief program (1935-1943)