Total Sports
Thorn and Michael Gershman had been packaging books for other publishers since the late 1980s, most notably their baseball encyclopedia, Total Baseball. Thorn and Gershman called their company "Baseball Ink."
The pair joined forces with internet news company KOZ, Inc. to form Total Sports in 1998. The new company was headquartered in Raleigh, North Carolina, and led by George Schlukbier. Thorn's publishing division took root in his hometown of Kingston, New York, while Gershman headed the company's Manhattan office on Park Avenue.
This merger proved to be an ill-fated arrangement. The burst of the dot-com bubble led the two companies to split after less than two years. Thorn led a management buyout of the publishing division during the summer of 2000. The Raleigh-based web business was purchased by the San Francisco-based internet company Quokka Sports. Both Thorn's new venture and Quokka Sports would declare bankruptcy by 2002.
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