Promotion
To help promote the album, Jackson's website was recreated and accounts on networking websites like MySpace and Facebook were set up. On February 3, 2008 a Sobe advertisement was aired during Super Bowl XLII to over 95 million Americans, with Naomi Campbell and Sanam Nazar CGI lizards dancing to "Thriller". The ad aired again at the Grammys on February 10, 2008. In the United Kingdom, Odeon Cinemas ran free Thriller viewings on February 8 and February 9, 2008 and television adverts announcing the release were aired throughout Europe.
"The Girl Is Mine 2008" and "Wanna Be Startin' Somethin' 2008" were the first singles taken from the album. "The Girl Is Mine 2008" reached number two in Japan, three in Mexico, six in the Netherlands and the top twenty positions in the major European markets. "Wanna Be Startin' Somethin' 2008" reached number three in Sweden, four in New Zealand, eight in Australia, ten in France and thirty-two in Canada, but had disappointing sales in America. These were Jackson's first singles since "One More Chance" in 2003. The album track "Beat It 2008" also began charting in European countries, reaching number 26 in Switzerland, 31 in Denmark, 43 in Sweden, 60 in Japan, 74 in Germany, 75 in Austria, and 77 in Canada. as did "Billie Jean 2008", reaching 91 in Germany.
Read more about this topic: Thriller 25
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)