Controversy
Since the inception of Thor Steinar, the company has used two logos. Much of the controversy regarding the clothing label revolves around their first logo, featuring a combination of a *tiwaz rune and a *sowilo rune. The manufacturers of the Thor Steinar brand reject the controversial interpretations of the former logo. Their second logo is a Gyfu rune, similar in appearance to a Saltire, and has not caused controversy.
On occasions Thor Steinar shops have been attacked with stones or paint bombs.
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