Third Generation Photovoltaic Cell - Expected Market Shift

Expected Market Shift

There has been a lot of hype circling around the possibilities of advanced solar technology in recent years. Major companies and investors such as Google, have invested hundreds of millions of dollars towards this new generation of solar power. They are counting on the likely possibility that the new technologies could compete with not only traditional solar cells, but more importantly with fossil fuels and nuclear energy (to reach and surpass grid parity). This would revolutionize our energy market; as said, in order for this to happen, third generation solar cells will need to be more efficient and cheaper.