Third Generation Photovoltaic Cell - Expected Market Shift

Expected Market Shift

There has been a lot of hype circling around the possibilities of advanced solar technology in recent years. Major companies and investors such as Google, have invested hundreds of millions of dollars towards this new generation of solar power. They are counting on the likely possibility that the new technologies could compete with not only traditional solar cells, but more importantly with fossil fuels and nuclear energy (to reach and surpass grid parity). This would revolutionize our energy market; as said, in order for this to happen, third generation solar cells will need to be more efficient and cheaper.

Read more about this topic:  Third Generation Photovoltaic Cell

Famous quotes containing the words expected, market and/or shift:

    What strikes me as odd now is how much my father managed to get across to me without those heart-to-hearts which I’ve read about fathers and sons having in the study or in the rowboat or in the car.... Somehow I understood completely how he expected me to behave, in small matters as well as large, even though I can’t remember being given any lectures about it beyond the occasional, undramatic “You might as well be a mensch.”
    Calvin Trillin (20th century)

    Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
    Marshall McLuhan (1911–1980)

    There is a certain relief in change, even though it be from bad to worse; as I have found in travelling in a stage- coach, that it is often a comfort to shift one’s position and be bruised in a new place.
    Washington Irving (1783–1859)