Strength
At first, the theory of planned behavior can cover people's non-volitional behavior which cannot be explained by the theory of reasoned action.
An individual's behavioral intention cannot be the exclusive determinant of behavior where an individual's control over the behavior is incomplete. By adding "perceived behavioral control," the theory of planned behavior can explain the relationship between behavioral intention and actual behavior.
Several studies found that the TPB would help better predict health-related behavioral intention than the theory of reasoned action (Ajzen, 1988). The TPB has improved the predictability of intention in various health-related fields such as condom use, leisure, exercise, diet, etc.
In addition, the theory of planned behavior as well as the theory of reasoned action can explain the individual's social behavior by considering "social norm" as an important variable.
Read more about this topic: Theory Of Planned Behavior, Evaluation of The Theory
Famous quotes containing the word strength:
“The bitterest creature under heaven is the wife who discovers that her husband’s bravery is only bravado, that his strength is only a uniform, that his power is but a gun in the hands of a fool.”
—Pearl S. Buck (1892–1973)
“Now I see our lances are but straws,
Our strength as weak, our weakness past compare,
That seeming to be most which we indeed least are.”
—William Shakespeare (1564–1616)
“The days of our years are threescore years and ten; and if by reason of strength they be fourscore years, yet is their strength labour and sorrow; for it is soon cut off, and we fly away.”
—Bible: Hebrew Psalms 90:10.
The Book of Common Prayer (1662)