Strength
At first, the theory of planned behavior can cover people's non-volitional behavior which cannot be explained by the theory of reasoned action.
An individual's behavioral intention cannot be the exclusive determinant of behavior where an individual's control over the behavior is incomplete. By adding "perceived behavioral control," the theory of planned behavior can explain the relationship between behavioral intention and actual behavior.
Several studies found that the TPB would help better predict health-related behavioral intention than the theory of reasoned action (Ajzen, 1988). The TPB has improved the predictability of intention in various health-related fields such as condom use, leisure, exercise, diet, etc.
In addition, the theory of planned behavior as well as the theory of reasoned action can explain the individual's social behavior by considering "social norm" as an important variable.
Read more about this topic: Theory Of Planned Behavior, Evaluation of The Theory
Famous quotes containing the word strength:
“Give him the darkest inch your shelf allows,
Hide him in lonely garrets, if you will,—
But his hard, human pulse is throbbing still
With the sure strength that fearless truth endows.”
—Edwin Arlington Robinson (1869–1935)
“Near this spot are deposited the remains of one who possessed Beauty without Vanity, Strength without Insolence, Courage without Ferocity, and all the Virtues of Man without his Vices. This praise, which would be unmeaning Flattery, if inscribed over human ashes, is but a just Tribute to the Memory of BOATSWAIN, a Dog.”
—John Cam Hobhouse (1786–1869)
“I am not afraid of the priests in the long-run. Scientific method is the white ant which will slowly but surely destroy their fortifications. And the importance of scientific method in modern practical life—always growing and increasing—is the guarantee for the gradual emancipation of the ignorant upper and lower classes, the former of whom especially are the strength of the priests.”
—Thomas Henry Huxley (1825–95)